12 Mogħdijiet għall-Ġenerazzjoni ta 'Kontenut Kreattiv
Kellna webinar tal-għaġeb ilbieraħ ma' PR Newswire u, SurveyMonkey, 'il fuq minn 1,600 persuna rreġistraw !!! Il-webinar kien webinar konġunt ma ' John O'Connell, konsulent PR u Komunikazzjonijiet minn HNTB.
Biddilt il-preżentazzjoni tiegħi f'format faċli biex jitqassam hawn:
The 12 Paths to Creative Content Generation:
- Understand the intent of your visitors.
- Stop selling and provide value to your readers instead.
- Find out what your customers and prospects want!
- Feed the senses: text, audio, video, and interactive media.
- Make surveys and polls a core content strategy.
- Deliver the same message in different ways through each new medium.
- Cross-promote each of the mediums to one another.
- Start a content fire! Start using Infographics.
- Enable and encourage social sharing… add social buttons!
- Be vigilant and hunt down new audiences by promoting your content.
- Measure the results and use what works best.
- Resurrect old content and re-use and re-promote it!
It was a fantastic webinar with a great turnout. It seems that content is on everyone’s mind nowadays! I hope the takeaways from the presentation were that utilizing polls and surveys effectively, as well as promoting your content via tools like
PR and re-using your content in mediums such as infographics are key to a great content strategy!