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Python: Skript A Google Autosuggest Estratt ta' Xejriet għall-Kliem Keyword Tfittxija Niċċa Tiegħek

Kulħadd jħobb Google Trends, iżda huwa daqsxejn delikat meta niġu għal Long Tail Keywords. Aħna lkoll nħobbu l-uffiċjal servizz ta 'tendenzi google biex ikollok għarfien dwar l-imġieba tat-tfittxija. Madankollu, żewġ affarijiet jipprevjenu lil bosta milli jużawha għal xogħol solidu;

  1. Meta jkollok bżonn issib keywords ġodda niċċa, hemm mhix biżżejjed dejta fuq Google Trends 
  2. Nuqqas ta 'API uffiċjali biex tagħmel talbiet lil google trends: Meta nagħmlu użu minn moduli bħal pirtrendi, allura rridu nużaw proxy servers, jew inkunu mblukkati. 

F'dan l-artikolu, ser naqsam Skritt Python li ktibna biex nesportaw kliem ewlieni trending permezz ta 'Google Autosuggest.

Iġbed u Aħżen Riżultati Autosuggest Matul iż-Żmien 

Ejja ngħidu li għandna 1,000 kliem ewlieni taż-Żerriegħa biex jintbagħtu lil Google Autosuggest. Bi tpattija, probabbilment ikollna madwar 200,000 denb twil keywords. Imbagħad, għandna nagħmlu l-istess ġimgħa wara u nqabblu dawn is-settijiet ta 'dejta biex inwieġbu żewġ mistoqsijiet:

  • Liema mistoqsijiet huma kliem ewlieni ġdid meta mqabbel mal-aħħar darba? Dan huwa probabbilment il-każ li għandna bżonn. Google jaħseb li dawk il-mistoqsijiet qed isiru aktar sinifikanti - billi nagħmlu dan, nistgħu noħolqu s-soluzzjoni tagħna stess Google Autosuggest! 
  • Liema mistoqsijiet huma keywords m'għadhomx tendenza?

L-iskritt huwa pjuttost faċli, u ħafna mill-kodiċi qsamt hawn. Il-kodiċi aġġornat jiffranka d-dejta minn ġirjiet tal-passat u jqabbel is-suġġerimenti maż-żmien. Evitaw databases ibbażati fuq fajls bħal SQLite biex tagħmilha sempliċi - allura l-ħażna tad-dejta kollha qed tuża fajls CSV hawn taħt. Dan jippermettilek timporta l-fajl f'Excel u tesplora xejriet ta 'kliem ewlieni niċċa għan-negozju tiegħek.

Biex Tutilizza Din l-Iskrittura Python

  1. Daħħal is-sett ta 'kliem ewlieni taż-żerriegħa tiegħek li għandu jintbagħat lill-awtokompletar: keywords.csv
  2. Aġġusta s-settings tal-Iskrittura għall-bżonn tiegħek:
    • LINGWA: default "en"
    • PAJJIŻ: default "us"
  3. Skeda l-iskritt biex jaħdem darba fil-ġimgħa. Tista 'wkoll tmexxih manwalment kif tixtieq.
  4. Uża keyword_suggestions.csv għal aktar analiżi:
    • first_seed: din hija d-data fejn il-mistoqsija dehret għall-ewwel darba fl-autosuggest
    • l-aħħar_ar: id-data fejn il-mistoqsija dehret għall-aħħar darba
    • huwa_ġdid: jekk first_seen == last_seen nissettjaw dan għal Veru - Iffiltra biss fuq dan il-valur biex tikseb it-tfittxijiet ġodda ta 'tendenza fl-awtosuggest ta' Google.

Hawn il-Kodiċi Python

# Pemavor.com Autocomplete Trends
# Author: Stefan Neefischer (stefan.neefischer@gmail.com)
import concurrent.futures
from datetime import date
from datetime import datetime
import pandas as pd
import itertools
import requests
import string
import json
import time

charList = " " + string.ascii_lowercase + string.digits

def makeGoogleRequest(query):
    # If you make requests too quickly, you may be blocked by google 
    time.sleep(WAIT_TIME)
    URL="http://suggestqueries.google.com/complete/search"
    PARAMS = {"client":"opera",
            "hl":LANGUAGE,
            "q":query,
            "gl":COUNTRY}
    response = requests.get(URL, params=PARAMS)
    if response.status_code == 200:
        try:
            suggestedSearches = json.loads(response.content.decode('utf-8'))[1]
        except:
            suggestedSearches = json.loads(response.content.decode('latin-1'))[1]
        return suggestedSearches
    else:
        return "ERR"

def getGoogleSuggests(keyword):
    # err_count1 = 0
    queryList = [keyword + " " + char for char in charList]
    suggestions = []
    for query in queryList:
        suggestion = makeGoogleRequest(query)
        if suggestion != 'ERR':
            suggestions.append(suggestion)

    # Remove empty suggestions
    suggestions = set(itertools.chain(*suggestions))
    if "" in suggestions:
        suggestions.remove("")
    return suggestions

def autocomplete(csv_fileName):
    dateTimeObj = datetime.now().date()
    #read your csv file that contain keywords that you want to send to google autocomplete
    df = pd.read_csv(csv_fileName)
    keywords = df.iloc[:,0].tolist()
    resultList = []

    with concurrent.futures.ThreadPoolExecutor(max_workers=MAX_WORKERS) as executor:
        futuresGoogle = {executor.submit(getGoogleSuggests, keyword): keyword for keyword in keywords}

        for future in concurrent.futures.as_completed(futuresGoogle):
            key = futuresGoogle[future]
            for suggestion in future.result():
                resultList.append([key, suggestion])

    # Convert the results to a dataframe
    suggestion_new = pd.DataFrame(resultList, columns=['Keyword','Suggestion'])
    del resultList

    #if we have old results read them
    try:
        suggestion_df=pd.read_csv("keyword_suggestions.csv")
        
    except:
        suggestion_df=pd.DataFrame(columns=['first_seen','last_seen','Keyword','Suggestion'])
    
    suggestionCommon_list=[]
    suggestionNew_list=[]
    for keyword in suggestion_new["Keyword"].unique():
        new_df=suggestion_new[suggestion_new["Keyword"]==keyword]
        old_df=suggestion_df[suggestion_df["Keyword"]==keyword]
        newSuggestion=set(new_df["Suggestion"].to_list())
        oldSuggestion=set(old_df["Suggestion"].to_list())
        commonSuggestion=list(newSuggestion & oldSuggestion)
        new_Suggestion=list(newSuggestion - oldSuggestion)
         
        for suggest in commonSuggestion:
            suggestionCommon_list.append([dateTimeObj,keyword,suggest])
        for suggest in new_Suggestion:
            suggestionNew_list.append([dateTimeObj,dateTimeObj,keyword,suggest])
    
    #new keywords
    newSuggestion_df = pd.DataFrame(suggestionNew_list, columns=['first_seen','last_seen','Keyword','Suggestion'])
    #shared keywords with date update
    commonSuggestion_df = pd.DataFrame(suggestionCommon_list, columns=['last_seen','Keyword','Suggestion'])
    merge=pd.merge(suggestion_df, commonSuggestion_df, left_on=["Suggestion"], right_on=["Suggestion"], how='left')
    merge = merge.rename(columns={'last_seen_y': 'last_seen',"Keyword_x":"Keyword"})
    merge["last_seen"].fillna(merge["last_seen_x"], inplace=True)
    del merge["last_seen_x"]
    del merge["Keyword_y"]
    
    #merge old results with new results
    frames = [merge, newSuggestion_df]
    keywords_df =  pd.concat(frames, ignore_index=True, sort=False)
    # Save dataframe as a CSV file
    keywords_df['first_seen'] = pd.to_datetime(keywords_df['first_seen'])
    keywords_df = keywords_df.sort_values(by=['first_seen','Keyword'], ascending=[False,False])   
    keywords_df['first_seen']= pd.to_datetime(keywords_df['first_seen'])
    keywords_df['last_seen']= pd.to_datetime(keywords_df['last_seen'])
    keywords_df['is_new'] = (keywords_df['first_seen']== keywords_df['last_seen'])
    keywords_df=keywords_df[['first_seen','last_seen','Keyword','Suggestion','is_new']]
    keywords_df.to_csv('keyword_suggestions.csv', index=False)

# If you use more than 50 seed keywords you should slow down your requests - otherwise google is blocking the script
# If you have thousands of seed keywords use e.g. WAIT_TIME = 1 and MAX_WORKERS = 5
WAIT_TIME = 0.2
MAX_WORKERS = 20
# set the autocomplete language
LANGUAGE = "en"
# set the autocomplete country code - DE, US, TR, GR, etc..
COUNTRY="US"
# Keyword_seed csv file name. One column csv file.
#csv_fileName="keyword_seeds.csv"
CSV_FILE_NAME="keywords.csv"
autocomplete(CSV_FILE_NAME)
#The result will save in keyword_suggestions.csv csv file

Niżżel l-Iskrittura Python

Osman Sirin

Pemavor jipprovdi bosta għodod ta 'kummerċ diġitali għal esperti tal-kummerċ tal-prestazzjoni f'pakketti komprensivi għal rekwiżiti differenti. Aħna ngħinuk bl-awtomazzjoni tal-proċess immexxi mid-dejta fil-ġestjoni tal-kampanja għal reklami, xiri, offerti, u diversi servizzi oħra ta 'kummerċjalizzazzjoni.

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